Michael Saylor’s Strategy (formerly MicroStrategy) has purchased an additional 1,229 BTC for approximately US$109 million, according to blockchain and corporate disclosure data reviewed by CoinDesk. The acquisition reflects the company’s ongoing commitment to accumulating Bitcoin as a core treasury asset amid broader market volatility and shifting macroeconomic conditions.
This latest buy increases Strategy’s total Bitcoin holdings, reinforcing its position as one of the largest corporate holders of BTC globally. The purchase was executed through open-market transactions over a series of days in December 2025, with Strategy taking advantage of price pullbacks to add to its stash at an average price consistent with its long‑term accumulation strategy.
The firm’s Bitcoin accumulation strategy has been a defining feature of its capital allocation policy since 2020, driven by a belief that BTC functions as a superior store of value compared to holding large cash reserves in a low‑yield environment. Company leadership, including Executive Chairman Michael Saylor, has repeatedly cited Bitcoin’s fixed supply and digital scarcity as key reasons for prioritising BTC over traditional liquid assets.
Market analysts say that Strategy’s ongoing buying signals confidence among institutional investors in Bitcoin’s long‑term narrative, even as price remains below all‑time highs. Corporate accumulation of Bitcoin by publicly traded firms adds a structural layer of demand that some strategists argue can insulate the market from extreme downside pressure.
This purchase comes amid a mixed macro backdrop, with global markets navigating inflation expectations, interest rate forecasts and geopolitical uncertainty. Bitcoin price action during late 2025 showed periodic volatility, but accumulation by entities such as Strategy has been viewed by many in the crypto community as a bullish indicator for future adoption and institutional engagement.
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