Higgsfield, an artificial intelligence video startup founded by a former Snap executive, has reached a valuation of US$1.3 billion after reopening its Series A funding round and raising an additional US$80 million.
The company says it is now operating at a US$200 million annual revenue run rate, a milestone that prompted existing and new investors to increase their exposure just months after the original Series A closed. The move effectively fast-tracked Higgsfield into unicorn territory, underlining the intense investor appetite for AI-driven creative technologies.
Founded by ex-Snap executive [name not disclosed in the article excerpt], Higgsfield focuses on AI-powered video generation and editing tools designed for creators, brands, and media platforms. Its technology enables users to produce high-quality video content at scale, significantly reducing production time and costs, a value proposition that has resonated strongly in advertising, social media, and entertainment markets.
According to sources, Higgsfield’s rapid revenue growth has been driven by enterprise contracts and strong adoption among digital-first companies seeking automated video solutions. The startup reportedly prioritised monetisation early, setting it apart from many AI peers that remain heavily dependent on future growth projections rather than current cash flow.
Reopening a Series A round is unusual, but not unprecedented for high-growth AI firms. In Higgsfield’s case, investors viewed the company’s revenue momentum as justification for revisiting the round rather than waiting for a traditional Series B. The latest capital injection is expected to fund product expansion, infrastructure scaling, and selective international growth.
The deal also reflects broader trends in the AI sector, where startups with proven commercial traction are commanding premium valuations despite tighter global funding conditions. While many tech firms are facing down-rounds or delayed raises, AI companies with real revenue are increasingly seen as defensive bets.
Higgsfield has not publicly disclosed its full investor list for the extended Series A, but TechCrunch notes that participation came from both existing backers and new institutional investors seeking exposure to applied generative AI.
With a US$1.3 billion valuation and accelerating revenue, Higgsfield now joins a growing class of AI startups moving quickly from promise to profitability, and setting a high bar for competitors in the crowded AI video space.
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