Ghanaian beverage manufacturer Kasapreko is preparing to enter the United States market, the company said on Wednesday, as part of a broader strategy to expand its international footprint. The move follows successful operations across several African countries and partnerships in Europe, signaling the company’s ambition to grow its brand globally.
Speaking at the 2026 Africa Prosperity Dialogues in Accra, Kasapreko representative Nana Kusi Amoako revealed that the firm is finalizing a partnership with a company based in Ohio, which is expected to facilitate the launch of its products in the US later this year. “As we speak, there are discussions to get ourselves into the United States. We are going into a partnership with a company in Ohio and hopefully this year that should get started,” Nana said. “You’ll find a new one when you go to Ohio.”
Founded in 1989, Kasapreko is best known for its alcoholic beverages, including its popular Alomo Bitters brand, as well as non-alcoholic drinks. The company has leveraged its domestic market dominance to expand regionally, establishing a presence in Nigeria, Togo, Côte d’Ivoire, Sierra Leone, and Kenya, in addition to European operations in the Netherlands.
Nana said Kasapreko’s production process is rigorous, with strict quality controls applied to all inputs entering the factory. “I won’t bore you with all the details, but the bottom line is that it’s a rigorous process in terms of the inputs coming into the factory,” Nana noted, emphasizing the firm’s commitment to product quality and consistency as it targets new markets.
In Ghana, Kasapreko maintains a widespread domestic presence, with products available nationwide. “We are dotted everywhere you go in Ghana,” Nana said, highlighting the firm’s strong local distribution network that has helped build brand recognition and consumer loyalty.
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The planned US entry marks a significant milestone for the company, which has steadily pursued regional expansion in Africa. Analysts say the move could open up new revenue streams and boost brand visibility in a competitive international beverage market. Kasapreko’s strategy mirrors a growing trend among African consumer goods firms seeking opportunities in the US and other Western markets, leveraging diaspora communities and partnerships to gain an initial foothold.
Industry observers also note that Kasapreko’s operational rigor and established supply chain will be critical in meeting the regulatory and consumer standards of the US market. The company’s ability to maintain consistent product quality and navigate complex logistics will determine its success abroad, according to trade experts.
The firm’s regional footprint reflects a deliberate expansion approach. In Nigeria, one of Africa’s largest consumer markets, Kasapreko has secured distribution agreements to reach major urban centers, while its West African operations in Togo and Côte d’Ivoire focus on both retail and wholesale channels. In East Africa, Kenya represents a growing market for its non-alcoholic and functional beverages.
European operations, particularly in the Netherlands, serve as both a market and a logistical hub, enabling Kasapreko to access other international markets efficiently. The upcoming US venture is expected to leverage these established systems, using Ohio as a launch point for further North American distribution.
Nana said the company’s expansion plans are anchored in careful market research and strategic partnerships. “Our goal is not just to sell products abroad but to ensure we build sustainable operations that meet local standards and consumer expectations,” he said.
Kasapreko’s international ambitions come amid a growing global interest in African beverages, including spirits, soft drinks, and herbal-based products. The company aims to capitalize on this trend, showcasing Ghanaian brands on the global stage while maintaining strong domestic and regional market positions.
As the US launch moves closer, Kasapreko will be among the few African beverage firms to establish a direct presence in North America, setting a precedent for similar brands seeking to scale internationally. The company’s combination of rigorous production, established regional networks, and strategic partnerships positions it to navigate the challenges of entering a mature and competitive global market.
