Apple has updated its Apple TV app to support Google Cast, allowing users to stream content from iOS devices, Macs, and the Apple TV app directly to Chromecast-enabled TVs. The move comes as Netflix recently removed Google Cast support, highlighting a shift in how streaming platforms are balancing device compatibility and user experience.
The addition of Google Cast expands Apple TV’s accessibility across a wider range of devices, making the platform more competitive in a crowded streaming market. Apple aims to attract users who own non-Apple smart TVs or rely on Chromecast for content consumption, reflecting the company’s broader strategy of platform expansion and interoperability.
Industry analysts note that while Apple has historically promoted AirPlay for Apple ecosystem users, the adoption of Google Cast represents a pragmatic step to grow Apple TV’s audience amid increasing consolidation in streaming services. This change could also help Apple capitalize on cord-cutters and international markets where Chromecast devices are widely used.
