Carrefour Group, one of Europe’s largest food retailers, is set to enter the Ghanaian retail market following a new franchise partnership with local distributor Brands For All, which acquired Shoprite’s seven hypermarkets in Ghana in November 2025.
Under the arrangement, Brands For All will operate the former Shoprite stores under the Carrefour brand, marking the French retailer’s first physical retail footprint in Ghana. The move signals a strategic shift in Ghana’s modern retail landscape after Shoprite’s exit from the country.
Shoprite, once the dominant foreign supermarket chain in Ghana, announced its withdrawal earlier in 2025 as part of a broader retrenchment from several African markets, citing currency volatility, rising operating costs, and changing consumer dynamics. The acquisition of its Ghana assets by Brands For All paved the way for a rebranding and repositioning of the stores.
Carrefour’s entry is expected to introduce a new competitive dynamic, leveraging its global sourcing network, private-label offerings, and price-focused retail model. With operations in more than 30 countries, Carrefour has increasingly relied on franchise-led expansion in emerging markets to limit risk while maintaining brand presence.
Industry analysts say the partnership could help stabilize modern grocery retail in Ghana, especially as consumers remain highly price-sensitive amid inflationary pressures. Carrefour’s strength in bulk purchasing and private-label products may offer some cost advantages compared to traditional supermarket models.
For Brands For All, the deal provides access to Carrefour’s supply chain expertise, merchandising systems, and brand equity, while retaining local operational control. The seven hypermarkets, located in key urban centres, are expected to undergo phased rebranding and operational upgrades in the coming months.
The development reflects a broader trend of European retailers re-entering African markets through asset-light franchise structures, contrasting with the direct-ownership model that previously exposed operators to higher operational risks.
