Chinese group Sunrise has begun construction of a US$154 million textile factory in Morocco’s Bensouda industrial zone in Fez, the company announced, aiming to bolster the country’s textile and apparel sector.
The new facility, operated by Sunrise’s subsidiary Euwen Textiles, is scheduled to be operational by the third quarter of 2026. Spanning 20 hectares, the plant will cover the full textile value chain, including yarn and fabric production, weaving, dyeing, printing, and garment manufacturing. It is expected to produce 248,000 spindles of yarn, 21,600 tons of knitted fabric, and 54 million meters of woven fabric annually, supporting between 41 and 50 million garments per year.
The Fez project forms part of a broader US$252 million investment plan that includes a second plant in Skhirat. Sunrise projects the creation of 7,000 direct jobs across both units.
The investment aligns with Morocco’s export-oriented textile strategy. In 2024, the textile and leather sector generated 67.8 billion dirhams in revenue, with exports accounting for 67.5 percent, and remained the country’s second-largest industrial employer after the automotive sector.
Sunrise officials highlighted Fez and Skhirat for their logistical advantages, local expertise, and modern infrastructure, underscoring the project’s potential to strengthen Morocco’s position in global textile markets.
