Coca-Cola HBC plans to open a new production line in Alexandria and more than triple the workforce at its digital hub in Cairo by 2027, company executives told Egyptian government officials.
The expansion was discussed during a meeting at the World Economic Forum between Egyptian Minister of Finance Ahmed Kouchouk, Minister of Investment and Foreign Trade Hassan El-Khatib, Coca-Cola HBC Chief Executive Zoran Bogdanovic, and Michael Goltzman, senior vice president for global policy and sustainability at Coca-Cola.
The Cairo digital hub, which currently employs 170 people, is expected to reach 450 employees within the next four years. The hub provides digital and operational support for Coca-Cola’s activities across 27 countries, according to a statement from Egypt’s Ministry of Investment and Foreign Trade.
Kouchouk and El-Khatib highlighted Egypt’s commitment to providing a stable and predictable investment environment, with consistent fiscal and trade policies. They described the country as a strategic regional hub that enables multinational corporations to expand operations into wider regional and international markets.
The ministers also emphasised the government’s focus on industrial localisation and the development of local supply chains, positioning multinational companies as strategic partners in enhancing the competitiveness of Egypt’s manufacturing sector.
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Goltzman described Egypt as a “pivotal centre” for Coca-Cola’s regional operations, citing its industrial infrastructure, logistical capabilities, and qualified workforce. He reaffirmed the company’s commitment to long-term partnership and sustainable expansion in the Egyptian market.
In addition to the planned Alexandria production line, Coca-Cola recently inaugurated a new line at an existing factory in the country. The company and Egyptian officials also discussed collaboration on sustainable manufacturing, green growth initiatives, and alignment with broader national economic development objectives.
The planned Alexandria facility and Cairo hub expansion are part of Coca-Cola’s broader strategy to strengthen its regional presence and digital capabilities, leveraging Egypt’s role as a gateway to the Middle East and North Africa.
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Egypt has in recent years sought to attract foreign investment by enhancing its regulatory framework, investing in infrastructure, and promoting industrial diversification, particularly in manufacturing, technology, and digital services. The government has targeted partnerships with multinational corporations to accelerate knowledge transfer, technology adoption, and job creation.
Coca-Cola HBC is one of the largest bottlers in the Middle East, Eastern Europe, and Africa, producing and distributing a portfolio of soft drinks, juices, and water brands. The company has operated in Egypt for decades and considers the country a strategic market within its regional portfolio.
The expansion plans signal growing confidence in Egypt’s investment climate and the potential for multinational firms to scale operations amid the government’s focus on industrial modernisation and sustainable growth.
Officials did not provide a timeline for the Alexandria plant’s opening but indicated that construction and commissioning would proceed in line with regional operational requirements and market demand.
By increasing local production capacity and strengthening digital operations, Coca-Cola aims to enhance efficiency, supply chain responsiveness, and innovation across its regional operations, while supporting Egypt’s efforts to become a hub for advanced manufacturing and digital services.
