Meta has rolled out a redesigned Facebook experience that boosts visibility for Marketplace, refreshes user profiles and puts renewed emphasis on friends, photos and personal sharing, a clear bid to win back younger users.
The overhaul introduces a cleaner, more social-first layout that prioritises real-life connections and lightweight interactions over algorithm-heavy feeds. Marketplace, one of Facebook’s most active features, now gets more prominent placement as Meta leans into its role as a community commerce hub.
Profile pages have also been updated with a sharper visual layout, making photos and personal posts more central. Early testers say the redesign feels closer to Face’s original social DNA, with Meta positioning the shift as a pivot toward authenticity and everyday sharing, key trends among Gen Z users.
The refresh underscores Meta’s broader strategy to keep Facebook relevant as competition intensifies from TikTok, Snapchat and emerging social platforms built around private sharing.
