Kenya targets UK market to boost mango exports

Kenya has shipped its first consignment of mangoes to the United Kingdom, marking a significant milestone in efforts to expand the country’s agricultural exports and tap into high-value international markets. The shipment, dispatched on 20 December, is part of a pilot initiative designed to open new opportunities for Kenyan mango producers, promote job creation, and increase incomes along the fruit’s value chain.

The Ministry of Trade, Investment, and Industry said the move reflects Kenya’s growing commitment to strengthening its presence in premium export markets, alongside enhanced collaboration between government agencies, development partners, and private sector players. By securing access to the UK, authorities aim to diversify export destinations and reduce reliance on traditional markets, while positioning Kenyan mangoes as a high-quality alternative to established suppliers.

According to the Trade Map platform, the United Kingdom imported an average of about 81,000 tons of mangoes annually between 2020 and 2024, with average yearly import values of approximately US$220 million. This makes the UK one of Europe’s largest mango markets, ranking third after the Netherlands and Germany. While Brazil remains the dominant supplier, accounting for around 31 percent of UK imports in 2024, other key exporters include Pakistan, India, and Côte d’Ivoire, each contributing about 8 percent. Kenya’s entry into this competitive market presents an opportunity to increase market share while promoting the country’s reputation for high-quality tropical fruit.

Kenya’s mango sector produces an average of 782,890 tons annually, but currently exports less than 5 percent of this output, underscoring the potential to significantly boost international sales. By expanding into new markets such as the UK, authorities hope to provide farmers with higher returns, stimulate local processing, and generate employment across the production, logistics, and export supply chain.

Officials emphasized that the pilot export shipment represents more than just a trade milestone. It is part of a broader strategy to enhance Kenya’s horticultural export competitiveness, improve quality standards, and meet international market requirements. The initiative also reflects lessons learned from previous efforts to penetrate high-value markets, which have highlighted the importance of coordinated government support, rigorous quality control, and targeted promotion of Kenyan products abroad.

The Ministry of Trade, Investment, and Industry said the move is aligned with Kenya’s broader economic and industrial strategy, which seeks to strengthen agribusiness, promote value addition, and diversify sources of foreign exchange earnings. Through partnerships with development agencies and private sector actors, the government aims to ensure that smallholder farmers and larger commercial producers alike can benefit from expanding export opportunities.

Industry analysts said the pilot shipment could pave the way for long-term market access agreements, help establish Kenya as a reliable mango exporter in Europe, and open the door to other premium markets in Asia and North America. By enhancing export capacity, Kenya is expected to improve its global competitiveness while supporting inclusive growth and rural development.

Kenya’s first UK shipment also coincides with increased attention on sustainable agricultural practices, as buyers in Europe increasingly prioritize quality, traceability, and environmental stewardship. Authorities said they are encouraging producers to adopt international best practices, including integrated pest management, sustainable irrigation techniques, and cold chain logistics to preserve fruit quality during transport.

The pilot project is thus expected to have a transformative impact on the mango sector, providing a template for other horticultural exports to follow. By building strong market linkages, fostering private sector engagement, and leveraging government support, Kenya is positioning itself to significantly expand mango exports, enhance the livelihoods of farmers, and strengthen its contribution to the national economy.

As the first consignment makes its way to the United Kingdom, stakeholders remain optimistic that this initiative will catalyze long-term growth, create sustainable employment, and establish Kenya as a trusted supplier in the global mango market.

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