Brevo, a Paris-based customer relationship management (CRM) company, has officially entered unicorn territory after securing US$583 million in new funding. The injection positions the company to take a more aggressive swing at established CRM heavyweights dominating the global market.
The capital raise marks a major milestone for the company as it ramps up innovation across customer engagement tools, marketing automation, and AI-driven business solutions. With growing demand for unified platforms that centralize customer data, Brevo is leaning into its rapid adoption among small and mid-sized businesses looking for affordable but powerful CRM alternatives.
The company’s leadership says the new funding will accelerate global expansion, strengthen its AI capabilities, and support acquisitions aimed at broadening its product suite. By scaling faster across Europe, Africa, and emerging markets, Brevo aims to carve out a larger share of a CRM industry long ruled by U.S. tech giants.
The latest valuation pushes Brevo into the top tier of European tech startups, signalling strong investor confidence in the continent’s ability to build globally competitive enterprise software.
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