As more consumers shift from Google to AI platforms like ChatGPT for product discovery, European startup Peec AI is equipping brands to adapt. Founded in early 2025 in Berlin by Marius Meiners, Tobias Siwonia, and Daniel Drabo, the company closed a €7 million funding round less than five months after launch.
The funding came in two tranches: a €1.8 million pre-seed round in April, followed by a €5.2 million seed round led by early-stage VC firm 20VC, with participation from Antler, Foreword VC, Identity.VC, Combination VC, and S20. The capital will be used to further develop Peec’s analytics platform and expand its support for marketing teams navigating the emerging AI-driven search landscape.
Peec AI offers tools for “GEO” (Generative Engine Optimization), helping brands understand how they show up in AI search engines like ChatGPT and Perplexity, benchmark against competitors, and track where their content is cited. According to co‑founder Meiners, “Companies have to adjust to a world where people are asking ChatGPT and Perplexity which TV to buy or where to go for vacation, while searches on Google are going down.”
In just four months since launching its product, Peec AI reportedly generated €650,000 in annual recurring revenue (ARR), with a weekly growth rate of about €80,000. This traction reflects how deeply the shift in search behavior is already affecting marketing teams.
Peec’s platform allows marketers to monitor brand mentions in AI responses, identify the sources driving those mentions, and measure competitive visibility. These insights empower teams to optimize content strategy for a future where AI-powered search may dominate.
Investors are clearly confident. Kieran Hill, Partner at 20VC, praised the founding team’s combination of technical skill and marketing insight. Christoph Klink of Antler added that brands “can’t afford to ignore AI search”, given its rapid emergence as a new form of digital media with massive reach.
Peec AI’s rise comes at a time when startups and established companies alike are scrambling to understand how AI agents source and present information. As one VC put it, this could be “SEO for AI agents.”
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