Video-sharing platform Rumble has launched a new cryptocurrency wallet in partnership with stablecoin issuer Tether, allowing creators to receive direct payments in Bitcoin and other digital assets, marking a significant step in the platform’s push toward decentralised monetisation.
According to a report by Bitcoin Magazine, the new wallet is designed to give content creators greater control over how they earn, bypassing traditional banking rails and third-party payment processors. The wallet will support Bitcoin (BTC), Tether’s USDT stablecoin and other cryptocurrencies, enabling peer-to-peer payments between fans and creators globally.
Rumble said the move aligns with its broader strategy to position itself as a free-speech-focused, creator-first alternative to major tech platforms that rely heavily on advertising and centralised payment systems. By integrating crypto payments, the company aims to reduce friction, lower transaction costs and eliminate restrictions that can arise from banks or payment intermediaries.
Tether, the world’s largest stablecoin issuer by market capitalisation, will provide infrastructure support for the wallet, leveraging USDT’s widespread adoption across multiple blockchains. The partnership strengthens Tether’s growing presence beyond trading and remittances into creator economies and digital media platforms.
Rumble CEO Chris Pavlovski has previously been vocal about the risks creators face from deplatforming and demonetisation. The company says crypto-based payments offer resilience against censorship and financial exclusion, especially for creators operating across borders or in regions with limited access to global payment systems.
The wallet launch comes amid a broader trend of tech platforms experimenting with crypto-native monetisation models. While adoption remains uneven, proponents argue that direct crypto payments give creators ownership, transparency and faster settlement compared to traditional systems.
Bitcoin Magazine reports that the wallet will roll out in phases, with initial access for selected creators before a wider public release. Rumble has not yet disclosed whether it plans to integrate additional features such as subscriptions, tipping tools or smart contract-based revenue sharing.
As regulatory scrutiny of digital assets continues in the United States and Europe, Rumble’s move underscores a growing divide between platforms embracing decentralised finance and those remaining anchored to conventional financial infrastructure.
For creators seeking alternatives to ad-driven revenue and platform-controlled payouts, Rumble’s crypto wallet could represent a meaningful shift in how online content is funded and sustained.
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