Steak ’n Shake, the U.S. restaurant chain known for its burgers and shakes, has purchased US$10 million worth of Bitcoin for its corporate treasury, according to Bitcoin Magazine. The move reflects a growing trend among public companies and large private firms to allocate a portion of their cash reserves into Bitcoin as part of broader treasury diversification strategies and inflation hedging.
The Bitcoin acquisition was completed in early January 2026, with the company adding to its digital asset holdings alongside traditional cash and short‑term investments. Steak ’n Shake executives said the decision was driven by a desire to preserve value over the long term, particularly in an environment of persistent inflationary pressure and low interest rates on cash holdings.
Industry analysts note that corporate Bitcoin purchases have increased sharply over the past few years, with major firms such as Tesla, MicroStrategy and Block previously announcing sizable allocations. Advocates of corporate Bitcoin holdings argue that the asset’s fixed supply and growing institutional demand can offer portfolio diversification benefits and upside potential relative to fiat cash reserves.
Steak ’n Shake’s announcement did not disclose the average price paid per Bitcoin but confirmed that the purchase was made through institutional‑grade digital asset custodians compliant with regulatory standards. The company also emphasised that Bitcoin exposure represents a portion of its excess liquidity and not a core operational fund, a distinction designed to reassure stakeholders concerned about volatility.
Silver overtakes Bitcoin in volatility as year‑end trading thins
