Tunisian technology entrepreneur Ridha Mami is aiming to transform sales productivity with his artificial intelligence platform, Addvocate, which helps sales teams prepare, execute, and follow up on client interactions more efficiently.
Founded in 2024, Addvocate provides AI-assisted tools that streamline the sales process by centralizing key information from customer relationship management (CRM) systems, call reports, and other sales tools. The platform delivers personalized meeting summaries, recommends questions, suggests next steps, and automates follow-up tasks, allowing sales teams to focus on high-value opportunities.
“Addvocate is designed to support the entire lifecycle of a sales meeting,” Mami said. “From preparation to execution and follow-up, our AI tools ensure teams make data-driven decisions, reduce repetitive tasks, and concentrate their efforts where they can have the most impact.”
Addvocate integrates seamlessly with Nudge, the platform’s flagship CRM tool. Nudge provides real-time deal tracking and analytics, enabling sales teams to monitor performance and take informed actions to close opportunities. The synergy between Addvocate and Nudge offers a comprehensive solution for sales organizations seeking to improve efficiency and effectiveness in an increasingly competitive market.
Ridha Mami brings extensive experience in international enterprise software and AI-driven sales solutions. He earned a master’s degree in international finance in 2010 from the Institut des Hautes Études Commerciales de Carthage in Tunisia and began his career at French resort operator Club Med as a key accounts manager.
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In 2012, he joined Vocalcom, a French cloud-based contact center software provider, as international sales manager. He subsequently served as strategic sales director at Contentsquare, a French software company, before moving to Wonderflow, a generative AI firm specializing in voice-of-customer analytics, where he held successive roles including account executive, sales director for Europe and North America, and vice president of sales from 2022 to 2024.
Mami’s professional trajectory reflects a combination of financial acumen and deep experience in AI-enabled software sales. He has leveraged this background to design Addvocate’s tools with a focus on practical, actionable insights that improve efficiency, enhance customer engagement, and increase conversion rates.
Addvocate’s AI capabilities extend beyond meeting preparation. The platform automates CRM synchronization, ensures smooth handoffs between preparation and follow-up, and supports teams with real-time analytics and actionable recommendations. This approach is intended to reduce administrative burdens on sales staff while enabling them to focus on relationship-building and revenue generation.
The platform has drawn attention from businesses across Europe, North America, and Africa, seeking to enhance the effectiveness of their sales teams. Analysts note that AI-driven sales platforms like Addvocate are becoming increasingly vital as companies face heightened competition, complex customer journeys, and the need for rapid decision-making.
By integrating artificial intelligence into routine sales workflows, Addvocate exemplifies a broader trend in technology adoption where AI supports both strategic and operational decision-making. Its holistic approach positions the company to help organizations scale sales productivity while maintaining a high level of customer engagement.
With Addvocate, Ridha Mami is positioning himself at the intersection of AI innovation and international sales enablement, highlighting Tunisia’s growing role as a hub for technology entrepreneurship in North Africa.
