Veeam Software has expanded its channel leadership structure across Europe, the Middle East and Africa (EMEA) with the appointment of three senior executives, reinforcing its regional growth ambitions and partner-driven strategy.
The company confirmed the appointments of Nick McAlister as Channel Director for UKI, Charbel Zreiby as Channel Director for EMEA East, and Roman Brandl as Enterprise Channel Director for EMEA. The move represents a strategic push to deepen partner engagement, accelerate enterprise adoption, and strengthen Veeam’s competitive positioning across diverse markets within the region.
EMEA remains a critical geography for enterprise data protection, cloud modernization, and cybersecurity resilience. As organizations increasingly adopt hybrid cloud environments and face rising ransomware threats, demand for reliable backup, recovery, and data resilience solutions continues to expand. Veeam’s leadership reshuffle signals its intention to capture greater market share through a more focused and localized channel approach.
Nick McAlister will oversee the UK and Ireland channel ecosystem, a mature yet highly competitive market characterized by strong cloud adoption and regulatory compliance requirements. His mandate is expected to center on strengthening relationships with resellers, managed service providers, and strategic alliances to drive scalable revenue growth.
Charbel Zreiby will lead channel operations across EMEA East, a diverse region spanning emerging and established markets with varying digital maturity levels. The role will require balancing growth acceleration with partner enablement, ensuring local distributors and solution providers are equipped to deliver enterprise-grade data protection services.
Roman Brandl’s appointment as Enterprise Channel Director for EMEA highlights Veeam’s sharpened focus on large-scale enterprise accounts. As data volumes grow exponentially and regulatory expectations tighten, enterprise customers are demanding more integrated, resilient, and secure backup solutions. Brandl’s role will likely emphasize strategic partnerships and complex enterprise engagements.
The appointments come at a time when channel ecosystems are evolving rapidly. Vendors are increasingly relying on indirect sales models, cloud marketplace integrations, and strategic alliances to scale efficiently across regions. Strengthening channel leadership is therefore not merely an operational adjustment but a core growth lever.
Veeam has consistently positioned its channel-first approach as central to its business model. By investing in regional leadership with market-specific expertise, the company aims to enhance responsiveness, partner profitability, and customer value delivery.
Industry analysts note that data resilience has become a board-level priority for organizations across EMEA. With ransomware incidents, compliance mandates, and digital transformation projects reshaping IT strategies, vendors that provide strong partner enablement and technical support are better positioned to secure long-term contracts.
Through these appointments, Veeam signals a clear intention to intensify its regional execution while maintaining a unified enterprise strategy. The strengthened leadership bench is expected to improve alignment between corporate objectives and local market realities, ultimately reinforcing Veeam’s growth trajectory across EMEA.
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