Chinese automaker Jetour will begin producing its T-series sport utility vehicles in South Africa from 2027, marking a significant step in its overseas expansion as competition intensifies in its home market.
The company said its T1 and T2 models would be manufactured at a plant in Rosslyn, near Pretoria, currently being acquired by parent firm Chery from Japan’s Nissan.
The move positions South Africa as a key production hub for Jetour’s global ambitions, as Chinese carmakers increasingly look abroad for growth amid slowing demand at home.
Jetour said the factory is expected to produce up to 50,000 vehicles annually and create more than 3,000 jobs across manufacturing and supply chains, offering a boost to South Africa’s automotive sector.
“The announcement to produce the T-series locally positions South Africa as an integral part of Jetour’s global ambitions,” said Nic Campbell, vice president of Jetour South Africa.
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The T-series SUVs, launched in the country in October, have exceeded initial sales expectations, with more than 4,500 units already sold, according to the company.
Jetour, which entered the South African market in 2024, has expanded rapidly, climbing into the top 10 best-selling car brands in recent months and outperforming several established competitors.
The brand currently offers a range of internal combustion engine vehicles as well as plug-in hybrid models, with plans to introduce additional upgrades and new models in the near future.
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The Rosslyn facility is expected to undergo refurbishment and upgrading over the next 12 to 18 months to prepare for production, with the capability to manufacture multiple models and powertrains.
Industry analysts say the move reflects a broader strategy by Chinese automakers to establish manufacturing bases in overseas markets, reducing export costs and navigating trade barriers while bringing production closer to consumers.
China remains the world’s largest automotive market, but growth has slowed and competition has intensified, prompting dozens of domestic manufacturers to seek new opportunities internationally.
Africa has emerged as a key target, with its growing population, rising urbanization and relatively low vehicle ownership rates offering long-term potential.
For South Africa, which already hosts several major global carmakers, the investment underscores its role as a regional automotive hub, though challenges such as infrastructure constraints and energy supply remain.
As global competition in the auto industry accelerates — particularly in the transition toward electric and hybrid vehicles — Jetour’s expansion highlights how emerging players are reshaping traditional market dynamics.
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The start of local production in 2027 will be closely watched as a test of whether Chinese brands can sustain their rapid growth beyond domestic borders and establish a lasting foothold in international markets.
