A delegation of 33 Egyptian companies operating in the food processing, packaging, printing and paper industries is visiting Morocco this week to explore new business opportunities and strengthen trade relations between the two North African economies.
The two-day trade mission, which began on June 9, aims to deepen industrial and commercial cooperation between Egyptian and Moroccan companies amid growing efforts by both countries to expand regional trade and investment links.
The initiative was organised by Egypt’s Food Export Council and business consultancy Konzept, in partnership with the French Chamber of Commerce and Industry in Morocco and the French Chamber of Commerce and Industry in Egypt.
The mission is also being conducted in cooperation with the Egyptian Export Council of Printing, Packaging, Paper, Books and Artworks and the Egyptian Trade Office in Morocco.
Organisers say the visit builds on a similar mission held in 2023 that helped companies from both countries identify opportunities for collaboration across several industrial sectors.
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The programme opened with an information session on Morocco’s business environment, providing Egyptian participants with insights into the country’s regulatory framework, investment climate and industrial landscape.
Delegates also took part in site visits designed to showcase Morocco’s infrastructure, logistics networks, distribution channels and manufacturing ecosystem.
According to organisers, the objective is to facilitate partnerships between companies in the two countries and create new opportunities for trade, investment and technology exchange.
The opening event brought together government officials, business leaders and representatives of key economic institutions from both countries.
Among those attending was Egypt’s ambassador to Morocco, Ahmed Nehad Abdellatif, alongside officials from Morocco’s Ministry of Industry and Trade.
Representatives from Morocco’s National Office for Food Safety (ONSSA), the Customs and Indirect Taxes Administration, retail group Label’Vie and the Derb Omar Union of Traders and Professionals also participated in the discussions.
The meetings focused on market opportunities, regulatory requirements and practical measures to facilitate commercial exchanges between businesses operating in the food and packaging value chains.
Trade officials say there is significant potential for increased cooperation between Egypt and Morocco, particularly in sectors linked to food production, packaging solutions, printing services and paper manufacturing.
Both countries have sought to strengthen economic ties in recent years as part of broader efforts to boost intra-African trade and take advantage of opportunities created by the African Continental Free Trade Area (AfCFTA).
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The trade mission will conclude on June 10 with a series of business-to-business meetings in Casablanca.
The meetings, taking place at the Hyatt Regency Hotel, are expected to bring together Moroccan and Egyptian companies seeking to establish commercial partnerships, distribution agreements and potential joint ventures.
Participants will have the opportunity to present their products and services, exchange market information and assess prospects for long-term cooperation.
Organisers say the B2B forum is intended to create direct connections between business leaders and facilitate negotiations that could lead to new contracts and investment projects.
The food industry remains one of the most dynamic sectors in both economies, supported by growing consumer demand, expanding retail networks and increasing regional trade integration.
Packaging and printing industries are also expected to benefit from closer cooperation, as manufacturers seek more efficient supply chains and access to new markets.
Officials involved in the initiative expressed hope that the mission would contribute to stronger commercial relations between Morocco and Egypt while creating sustainable business opportunities for companies on both sides.
By encouraging greater private-sector engagement and industrial collaboration, organisers say the initiative could help increase bilateral trade volumes and support broader economic integration across the region.
The mission reflects a growing trend among African businesses to seek partnerships within the continent as governments work to remove trade barriers and promote regional value chains.
