Morocco has inaugurated new production lines at the MANAR Group’s industrial facility in a move aimed at strengthening domestic manufacturing capacity and reducing reliance on imported household appliances.
The project, valued at 94 million dirhams (US$10 million), is part of the country’s broader industrial transformation strategy focused on boosting local production and advancing “Made in Morocco” industrial policies.
The new lines will produce freezers and double-door refrigerators equipped with Total No Frost technology, expanding Morocco’s capacity in a sector traditionally dominated by imports.
The inauguration was attended by Industry and Trade Minister Ryad Mezzour alongside senior executives from MANAR Group and representatives of public and private sector partners.
According to the Ministry of Industry and Trade, the expansion is expected to significantly increase local production capacity, with output projected to reach 23,000 refrigerators annually, rising to 95,000 units by 2030.
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The facility will also produce 35,000 freezers annually by the same period, supporting Morocco’s efforts to strengthen industrial self-sufficiency.
Officials said the project will raise local integration in production to about 51 percent, meaning more than half of inputs and value creation will be sourced domestically.
The government estimates that the increased output could offset around 18 percent of refrigerator imports and 20% of freezer imports, reducing pressure on foreign exchange demand and improving trade balance resilience.
The MANAR expansion is also expected to generate broader economic benefits, including job creation and supply chain development in the Agadir region.
Authorities said the project has already created 133 direct skilled jobs, bringing total employment at the facility to 728 permanent positions, with additional indirect economic activity estimated at nearly US$39.35 million.
The ministry described the investment as part of Morocco’s ongoing push to build a more competitive and self-reliant industrial base.
Minister Mezzour praised the role of SIERA in developing the national industrial ecosystem, highlighting its long-standing contribution to local manufacturing and industrial growth.
He said the project reflects Morocco’s broader ambition to position itself as a regional manufacturing hub capable of serving both domestic and African markets.
The expansion aligns with Morocco’s wider industrial strategy, which has prioritised automotive, aerospace, renewable energy equipment and consumer goods manufacturing as key drivers of export diversification and job creation.
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Analysts say such import-substitution initiatives could help reduce Morocco’s exposure to global supply chain disruptions while strengthening domestic value chains, though sustained competitiveness will depend on productivity, technology transfer and scale.
The MANAR project adds to a growing pipeline of industrial investments aimed at deepening Morocco’s manufacturing base and reinforcing its position as one of North Africa’s most diversified industrial economies.
